The Illegal To Be You video campaign, launched by the Kaleidoscope Trust, has already gained plenty of traction since being launched earlier this week. It imagines a world where by blond, blue-eyed or under 5ft 10in were illegal, and then compares that with the fact that in the world today 78 countries persecute people for being gay and five still retain the death penalty for it.
It’s a neat idea that might make people think, especially those on the fence who aren’t bothered one way or the other about gay rights.
Jeremy Browne, the Foreign Office minister for human right, has praised the video, saying “This video brings home very vividly how it must feel to be singled out and abused just for being who you are. And the statistics are chilling. Many people will be shocked to hear that 78 countries around the world still criminalise homosexuality and that in five cases the maximum penalty is death.
“Over a million LGBT people will be in London this weekend to celebrate ‘World Pride’. But it is especially gratifying that, thanks to campaigns like this, the many millions more around the world who do not have the freedom to express their sexuality are not being forgotten.”