I’m presuming The Lorax is a lot more famous in the US that he is in the UK, because this trailer does seem to assume we already know all about him, but it doesn’t spoil the enjoyment of stepping into this very colourful world, brought to life by the guys behind Despicable Me. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma. It’s due in UK cinemas July 27th, 2012.