Studios know that at the moment it’s an uphill struggle to sell movies that aren’t a sequel or based on a known property. As a result Fox is really pushing This Means War, with things like Valentine’s Sneak Peaks and now a nine-minute preview popping up online, so you can get a really good feel for the movie, which stars Tom Hardy, Chris Pine and Reese Witherspoon. Here’s the synopsis: ‘The world’s deadliest CIA operatives are inseparable partners and best friends until they fall for the same woman. Having once helped bring down entire enemy nations, they are now employing their incomparable skills and an endless array of high-tech gadgetry against their greatest nemesis ever – each other.’ It hits cinemas March 2nd, when we’ll find out if audiences respond to Fox’s efforts to get people excited about the film.
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