I have to say I’m not a big fan of the person who invented the new phenomenon of trailers for trailers, but it’s becoming an ever more popular way to build early hype. It’s now spreading beyond the big budget blockbuster type movies to the likes of Looper, which is hoping that by releasing a trailer tease, it’ll suggest people should be as excited about it as they are an event movie. The time travel movie follows a hitman, Joe (Joseph Gordon-Levitt), who is sent victims from the future so that he can kill them in the past, and then there’s absolutely no trace of the crime in the present. When the hitman’s older self (Bruce Willis) arrives with orders to be killed, things get difficult. The film reteams Gordon-Levitt with Brick director Rian Johnson and is currently set for UK release on September 12th. A full trailer should arrive later this week.
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