The Lego Movie Title Logo & Competition Revealed

The first-ever, full-length theatrical LEGO adventure, from Warner Bros. Pictures and Village Roadshow Pictures, is due to open February 7th, 2014. Now the logo for the film has been revealed, which looks suitably bricky.

A competition has also been announced, offering aspiring filmmakers the possibility of having their own 15-30 second LEGO film creations featured in the movie. The competition opens on ReBrick on March 25th, but here’s a few details about it.

The fan-produced clips will relate to an exciting scene in the film, in which the citizens of the LEGO universe rally to prevent an unspeakable disaster. They do this by quickly disassembling the elements of their environments, brick by brick, and rebuilding them into fantastic and fun hybrid vehicles and tools, the stranger and more innovative, the better, like rocket/dragons or butterfly/speedboats, to take part in an epic battle.

Using only LEGO bricks and non-licensed LEGO mini-figures, contestants will select a character and set their action sequence in one of their favourite LEGO worlds, such as Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their LEGO vid, they must upload the video to YouTube, and bookmark it on the rebrick.com Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most ‘Likes’ will be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Chris Miller, writers/directors of The Lego Movie.

The Grand Prize winner will receive a trip for two to Warner Bros. Studios in Burbank, California, for a VIP Tour; a meeting with the directors, to participate in a LEGO build; an exclusive LEGO film camera designed and built by the official LEGO model shop; plus souvenir items from the movie’s set, signed by the designers. His or her winning entry may also be edited into the film’s big battle sequence. Second and third place winners will also be honoured, as well as winners of bi-weekly prizes selected during the challenge’s six-week run, for a range of additional prizes, including tickets to the Studio’s tour, The Lego Movie merchandise, a $200 gift card for the Studio’s online store, and a feature spot on The Official LEGO Channel on YouTube.

All entrants must be at least 16 years old and be registered on the LEGO fansite rebrick. Submissions will be accepted from March 25, 2013, at 9:00 A.M., until May 6, 2013, at 8:59 A.M., EDT. Videos must be between 15-30 seconds and be captured using a camera that is at least 3.2 megapixels, and framed to fit within a 2.40:1 aspect ratio (as that’s what the final movie will use). If you fancy entering, make sure you read also the rule at rebrick.it/Contest.

The 3D computer animated The Lego Movie tells the story of Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.