Seth Rogen and Evan Goldberg’s directorial debut, This Is the End, hits cinemas this month. Now they’ve got a new project, as TheWrap reports that they’ve have optioned Simon Rich’s four-part novella Sell Out.
At the moment Seth Rogen is not attached to star, but he will produce with Evan Goldberg through their Point Grey Pictures company. It’s possible Rogen may want to appear once the script starts coming together though.
The novella follows a fictionalised version of the author, a former writer for Saturday Night Live, as he meets his great-great-grandfather Herschel, who was preserved in pickle brine for over 100 years. The old man tries to come to grips with modern society, and his great-great-grandson’s life as a script doctor in Brooklyn.
James Weaver (The Guilt Trip, 50/50) is also producing, while Simon Rich will serve as executive producer.
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