Will more men buy perfume because Robert Pattinson is on the adverts? Or more correctly, will more straight men buy it? Probably not, but there are quite a few gay guys out there who’d like to smell like the R-Patz, and thousands of straight women who’ll demand that their boyfriends do.
Pattinson is now the face of Dior Homme, with the fashion and perfume house tweeting the first official image of him for their campaign, along with the message ‘Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance’. While he can look a bit of a mess, here he’s moody, well scrubbed and nicely beardy. Take a look above.
Expect plenty more of the ex-vampire trying to convince you what you should smell like very soon.