Back in the 1980s in the UK, Nick Kamen for starring in a Levi’s commercial where he stripped to his boxer shorts in a launderette. 29-years-on from that classic advert a new riff on it has arrived with buff and sexy personal trainer and fitness model Jack Eyers doing something very similar.
The difference here is that Eyers isn’t in a launderette, he’s headed to a Scope charity shop to give them his clothes to sell. Scope started out as a charity helping those with cerebral palsy, but has since broadened out to campaign about and improve the lives of people with all sorts of disabilities.
As you’ll see there’s a particular reason Eyers may be keen to help Scope, as he lost his leg at the age of 16 due to a rare condition called Proximal Femoral Focal Deficiency.
“In the Scope ad I play a guy who takes a charity appeal a bit far. It was fun. The false leg has made me stronger,” Eyers told the BBC. “I’m determined to show disability needn’t stop you living a normal life.”
“I’m actually now more self-conscious when I wear trousers than when I wear shorts. I’m always wearing shorts,” he added. “I want people to see it. It’s part of me. I show it off now.”
Take a look at the sexy ad below.
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