If you’re an underwear brand you have a very good excuse to make adverts featuring guys not wearing very much, and yet you can still claim you’re just doing sensible marketing and not trying to get people excited about certain bulges.
That’s obviously Pump! underwear‘s thinking with this new video. After all, who doesn’t work out and get incredibly sweaty wearing just their underpants? And at no point in the video does the camera linger on the men’s body and body and naughty bits.
Well, okay, maybe it does, but we’re certainly not complaining (we’re not sure what they powder throwing is all about, but it looks good). Take a look at the sexy new vid and rather cool fall/winter undies below.
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