It’s a bit of a seesaw at the US box office at the moment. Some weekends all the big releases massively underperform, while other weeks new movies make loads more than anyone expected. Both were true this week, as while the Top 12 film made 20% than they did on the comparative weekend last year, there were a couple of huge flops.
The chart was topped by an overperforming Act of Valor, which was sold on the fact it starred real Navy SEALS and while the reviews were pretty bad, it’s believed some clever marketing pulled in guys looking for a bit of patriotic action.
In second place was Tyler Perry’s Good Deeds, which took $16 million. It’s the second worst opening ever for Perry, however the film leaned more dramatic than his usual comedy, and was less female skewing than normal, which may account for its lower box office. As Perry’s film cost little to make, it’s still a major win for him.
The other new entries bombed badly though. Despite the presence of Paul Rudd, Jennifer Aniston and producer Judd Apatow, Wanderlust could only manage eight place on the chart wtih $6.6 million. It’s a major failure for all of them, with many blaming Universal’s failure to market the movie properly.
Doing even worse was the Amanda Seyfried thriller Gone, which took just $5 million for ninth place on the chart. Marketing – or the almost total lack thereof – is also being blamed for this one, with some wondering if the distributor knew they had a dud, but were contracted to open nationwide rather than going straight-to-DVD and so pushed it out with absolutely no fanfare.
Take a look below for the US box office top 10 for the weekend of February 24th-26th.
|Rank||Title||Weekend Gross (millions)||Total Gross to date (millions)|
|1||Act Of Valor||$24.7||$24.7|
|2||Tyler Perry’s Good Deeds||$16.0||$16.0|
|3||Journey 2: The Mysterious Island||$13.4||$76.7|
|6||Ghost Rider: Spirit Of Vengeance||$8.8||$37.8|
|7||This Means War||$8.5||$33.5|
|10||The Secret World Of Arrietty||$4.5||$14.6|