The Possession Tops Labor Day US Box Office

Normally holiday weekends are when studios roll out some of their biggest movies, but Labor Day is pretty much the stepchild of these occasions, as the fact some States don’t recognise it and that it comes just before kids go back to school, mean it isn’t seen as a good time to bring out big movies.

It means that The Possession, which took $21.3 million over the four-day weekend, is the second-biggest Labor Day total ever. It’s an okay but not stunning start for the Sam Raimi produced horror movie, but as mentioned, it’s good for a Labor Day weekend.

The only other new opener in the top 10 was Lawless, which took second spot with $13.0 million over the weekend, and $15 million since it opened in the middle of last week. It’s not a particularly brilliant start considering the cast (Shia LaBeouf, Tom Hardy etc.) and good reviews, but period movies often have difficulty getting a foothold. However if word of mouth is good, it’ll hopefully hold up over the coming weeks.

Perhaps the biggest box office news came at the other end of the chart, where the children’s movie Oogieloves in the BIG Balloon Adventure (a Tweenies/Teletubbies style endeavour with people in big foam suits), earned an abysmal $445,000. That’s the worst opening ever for a movie opening on over 2,000 screens, and the second worst per screen average ever for a nationwide release. It’s been estimated that on average, there were less than two people per screening.

Take a look below for the US box office top 10 for the weekend of August 31st-September 3rd.