For quite a while now, I’ve had a revolutionary idea to transform perfume advertising. The ad would go something like this – Someone picks up a bottle of perfume, sprays themselves and say something like, ‘Good, I smell a bit nicer than I did before’. The End.
After all, what else do you need?
However, whoever is in charge of perfume ads seems to live on Mars where they constantly drop acid tabs, as commercials for smelly things are almost all people talking nonsense and weird imagery. Now Chanel has recruited Brad Pitt to be the first male face of their classic No. 5. While they’ve got the virtually incomprehensible dialogue down pat, Pitt’s presumably enormous fee means their wasn’t enough cash for OTT imagery, so they just shoved him in a small room and moved the lights around a bit.
While it’s always nice to see Mr. Pitt, God knows what he was thinking with this nonsense (he can’t even be bothered to do a Matthew McConaughey or Chris Evans and get his shirt off for his perfume ad). But we’re sure he can console himself with the giant cheque we’re sure he received.
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