During his 80s and 90s heyday, you couldn’t keep Kevin Costner away from films about sports, such as Bull Durham, Tin Cup and For The Love Of The Game. We haven’t had one for a few years but now he’s back in the sports arena with Draft Day. While it’s usually massive effect-filled movies that get Super Bowl TV ads, it certainly makes sense for Draft Day to have, even if they are believed to cost $4 million for 30 seconds this year.
Here’s the synopsis: ‘On the day of the NFL Draft, general manager Sonny Weaver (Costner) has the opportunity to save football in Cleveland when he trades for the number one pick. He must quickly decide what he’s willing to sacrifice in pursuit of perfection as the lines between his personal and professional life become blurred on a life-changing day for a few hundred young men with dreams of playing in the NFL.’
Ivan Reitman directs the film, which is due out in April.