The UK’s Channel 4 has decided to publicly come out against the anti-gay laws in Russia and to support LGBT athletes in Sochi. They devoted a significant portion of last night’s Channel 4 News to the situation for gay people in Sochi, and today – to coincide with the Winter Olympics opening ceremony – the network’s logo is getting a rainbow-coloured overhaul.
Channel 4 is also launching a 90-second TV ad that will debut at 7pm on Friday – as BBC2’s live coverage of the opening ceremony nears its climax – in a “roadblock” across its main channel, E4, More4 and catch-up station 4Seven.
It’s fun, silly and more than a little camp, featuring a serious looking man who suddenly strips off to revealed he’s a gay hairy bear, who wants to sing about his support for gay mountain. Take a look at it below.
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