It’s only a few years ago that the idea of a top Hollywood celeb doing an advert outside the likes of Japan was unthinkable. The perceived wisdom was that it would be seen as crass and beneath them, but now it’s the other way around and getting top endorsements and ad deals is another way of proving you’re at the top of the tree. Last week we had Brad Pitt flogging perfume and now Zac Efron is hawking jeans.
In the new ad for John John Denim above, he’s shaking his booty to try to convince us to wear the funky gear. Whether you’re convinced by the clothes or not, it’s good to see Zac getting a bit musical again. It’s just a shame that selling clothes means he has to wear them.
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