Is it worth making a film about setting up MTV? Brett Ratner and Sony Pictures apparently think so, as they’re teaming up for a big screen adaptation of Craig Marks and Rob Tannenbaum’s non-fiction book, I Want My MTV: The Uncensored Story of the Music Video Revolution, which delves into the history of the iconic music video cable network.
Brett Ratner is producing I Want My MTV alongside Jimmy Miller, and according to Variety Ratner may direct the project as well, but he’s waiting to make a decision on that until the project is a bit further developed (plus he’s got Hercules to make, which’ll keep him busy for a while). Jody Lambert, who wrote the upcoming dramatic comedy Welcome to People, will adapt the book into a screenplay.
The book follows MTV’s inception in the early 80s, its growth throughout the late 80s and 90s, and its place as a power player in our current world of pop culture and entertainment. It’s believed the film will concentrate of the network’s very earliest days.