Brave has continued Pixar’s impressive box office run, becoming the studio’s 13th straight movie to debut at number one on the box office chart. The film took $66.7 million in its first three days, ahead of expectations, which had suggested it would open in the $55-$60 million range. It’s great news for the studio, especially after slightly disappointing box office for last year’s Cars 2.
Abraham Lincoln: Vampire Hunter had less to cheer about, as after a string of bad reviews, it took only $16.5 million to place third on the cart, behind the second weekend of Madagascar 3. As the film cost $70 million, it’s only chance of recouping its costs now lie with strong home video sales, especially as its resolutely American topic may make it an even tougher sell internationally.
The only other new entry in the top 10 was the Steve Carrell and Keira Knightley film Seeking A Friend At The End Of The World, which took just $3.8 million to place 10th. It’s undoubtedly disappointing as the hope had been that the presence of Carrell would at least provide a boost.
| Rank | Title | Weekend Gross (millions) | Total Gross to date (millions) |
| 1 | Brave | $66.7 | $66.7 |
| 2 | Madagascar 3: Europe’s Most Wanted | $20.2 | $157.5 |
| 3 | Abraham Lincoln: Vampire Hunter | $16.5 | $16.5 |
| 4 | Prometheus | $10.0 | $108.5 |
| 5 | Rock Of Ages | $8.0 | $28.7 |
| 6 | Show White And The Huntsman | $8.0 | $137.1 |
| 7 | That’s My Boy | $7.9 | $28.1 |
| 8 | The Avengers | $7.0 | $598.3 |
| 9 | Men In Black 3 | $5.6 | $163.3 |
| 10 | Seeking A Friend For The End Of The World | $3.8 | $3.8 |
New releases Rock Of Ages ages and That’s My Boy slightly faltered in their first weekend in US cinemas, which has allowed Madagascar 3 to steal the show for a second week, topping the box office with $35.5 million. It’s good news for Deamworks Animation, as it means the movie is now ahead of where the previous Madagascar movies were after 10 days in cinemas.
Prometheus doesn’t reach the US until next weekend, leaving the box office clear for Snow White And The Huntsman to take a big bite out of the US box office with $56 million in its first three days. While that’s not exceptional, for a film that isn’t a sequel it’s certainly not a bad start at all, especially considering it’s ahead of the first three day take of last week’s Men In Black III.
The Avengers has finally been toppled from the top of the US box office, with Men In Black 3 taking $70 million over the Memorial Day weekend. It’s not quite the $75-$80 million that Sony was hoping for it’s not a bad start, and the studio certainly can’t be upset that worldwide the movie took just over $200 million, suggesting it’ll make back its hefty investment in the movie even if it doesn’t end up as profitable as the earlier films in the series.
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