Fox must be spending a fortune promoting Prometheus, although as the poster below shows, they’re getting a bit of help from product placement, in this case Prometheus. However there’s still a lot of cash involved, as while most virals are just helped my a bit of cheap marketing and word of mouth, Fox has actually taken out newspaper adverts in the US to point people towards their viral efforts for David, Michael Fassbender’s artificial human. Ridley Scott’s semi-Alien prequel hits cinemas June 1st, but take a look below for the new poster and above for ace viral vid.
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