James Franco loves him some gay, but it appears that many corporations don’t feel the same way. Gay.net caught up with the actor at a screening of his movie, Spring Breakers, where he told them, “I’ve lost three kind of advertising campaigns now because the companies say they don’t like my image, but I know that it’s directly related to the films that I put out at Sundance. So you could say that there’s still this kind of homophobia or prejudice against certain kinds of material in mainstream cinema.”
The reference to ‘kind of advertisement campaigns’ probably refers to endorsement deals that celebs enter to wear particular brands of clothes, perfumes or accessories. However, while he may have lost three, we’d bet the success of Oz The Great And Powerful has a few more lining up.
It does suggest though that there’s still a level of homophobia in corporate America, where they’d probably suggest they dropped Franco due to the fact he isn’t afraid of controversial movies – such as his Travis Mathews collaboration Interior Leather Bar, which features real gay sex – when it’s actually his interest in exploring gay sexuality that’s the problem. After all, would they have dropped him if he was looking at vanilla straight sex?
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