There’s no doubt that One Direction are popular all over the world, but we’ll have to wait and see whether that translates into big box office for a 3D concert movie/documentary about them, This Is Us. Now a poster for the film has arrived, which features pictures of the lads, with a background made up of hundreds of images of their devoted fans.
Hundreds of thousands of people have been flooding the official site and submitting photos since February in the hopes that their snapshot will be featured in the movie poster. The tribute poster also, apparently, “comes to life” when fans use their smart phones to scan the Zapcode on the poster unlocking an augmented reality experience and exclusive video content of the band. The Zappar app is free and available for download in the App Store or Google Play.
A digital version of the poster, which will include even more fan photos within the mosaic, will launch online in early May at http://www.1dthisisus-movie.com/. Participants will be able to locate and share their photo across multiple social networks. The movie is directed by acclaimed documentary filmmaker Morgan Spurlock (Super Size Me), and will hit cinemas in the UK on August 29th and in the U.S. on Friday, August 30th.
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered by Simon Cowell on the UK’s The X Factor in 2010. The band quickly gained a following to become one of the competition’s all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction’s debut album, “Up All Night,” made U.S. history, as it was the first time a UK group’s debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 29 million records worldwide. In November 2012, One Direction released their sophomore album, “Take Me Home,” which includes the No. 1 single, “Live While We’re Young,” and are currently on a sold-out world tour.
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