Over the weekend thanks to a continued strong performance in Japan, Frozen became the number one animated movie of all time at the global box office, overtaking Toy Story 3. It now stands at number 10 on the all-time list and will end up with over $1.1 billion.
It’s not bad for a movie that six months ago had relatively little buzz. The film came as a surprise to many, as evidenced by how its box office worked. It got a pretty good but not spectacular opening (it wasn’t even the number 1 film in the US on the weekend it got its wide release), but then continued to play in cinemas for months, due the fact it had such amazing word of mouth. [Read more…]