Every so often a film comes along that beats all expectations at the box office. Film commentators then race to come up with reasons for its runaway success. They tried to do that for Jumanji: Welcome to the Jungle, but generally came up short. After all this is a film that initially people thought would be lucky to clear $200-$300 million worldwide at the box office, but which ended up with $900 million+ and is now the highest grossing film Sony Pictures has ever made.
Is it down to the box office power of The Rock? Was it because there wasn’t much family film competition at the time it was release? Did box office watchers underestimate the love people had for the 1995 Robin Williams Jumanji movie, especially as many of those that grew up with that film now have kids of their own? [Read more…]