We’ve rather missed out on Tyler Perry here in the UK. While his self-written and directed movies have proved big hits amongst African-American audiences in the US and turned him into a multi-millionaire, many of his films never got cinemas releases in Britain. Some did get belated DVD releases, but a few have never come out here at all. Alex Cross is Perry’s attempt to segue over into the worldwide mainstream cinema success, as well as being the first film to have him in the lead that he didn’t also write and helm himself (he did pop up in a small role in Star Trek though). [Read more…]
While each of the previous Paranormal Activity movies has opened stronger than the last, Paranormal Activity 4 broke that streak with a soft $30 million debut. It will still be an incredibly profitable film, as it only cost $5 million to make, but it’s certainly a dip from part 3’s $52.6 million.
However Paranount can console itself with the fact that elsewhere in the world the movie has opened stronger than the last film. That said, with dodgy reviews and apparently soft word of mouth, it may not hold up stunningly well in the rup up to Halloween.
Although it’s a rather made up record, Warner is trumpeting that Argo has had the best hold of any live action movie ever released outside the November and December holiday window, dropping just 15% from its debut. It added another $16.3 million, suggesting amazing word of mouth.
Other than PA4, the only other new movie to hit the top 10 was the Tyler Perry starrer Alex Cross, which opened to a disappointing $11.75 million. Despite a marketing campaign that tried to sell the film outside Perry’s core African American audience, trying to lure in James Patterson fans, 74% of the those buying tickets were black. It’s not a great start and is likely to nix plans that were already in motion for a sequel.
Here’s the US top 10 for October 19th-21st.
|Rank||Title||Weekend Gross (millions)||Total Gross to date (millions)|
|1||Paranormal Activity 4||$30.2||$30.2|
|7||Here Comes The Boom||$8.5||$23.2|
James Patterson’s detective Alex Cross has already hit cinemas in the form of Morgan Freeman in Kiss The Girls and Along Came A Spider, but now he’s returning with Tyler Perry taking on the role in Alex Cross. After Washington DC detective Alex Cross is told that a family member has been murdered, he vows to track down the killer. He soon discovers that she was not his first victim and that things are not what they seem. As the trailer shows, it sets off a bit of a showdown with Matthew Fox’s scary bad guy.
Tyler Perry has built an empire for himself starring, directing and writing movies that are extremely popular in African American community, but made outside the Hollywood system. However now he’s trying to expand his appeal by starring in someone else’s film, Alex Cross, based on James Patterson novel, I Alex Cross.
The character has already had a couple of screen appearances, with Morgan Freeman as the detective in Kiss The Girls and Along Came A Spider, but if these images are anything to go by, Rob Cohen’s new film is a llot grittier. You can see the first pics above and below – which include a barely recognisable and psychotic looking Matthew Fox. The film will hit cinemas this October.
Here’s the synopsis of the book: ‘Can Alex Cross survive his most chilling – and personal – case ever? Pulled out of a family celebration, Detective Alex Cross gets awful news: A beloved relative has been found brutally murdered. Vowing to catch the killer, he quickly learns that she was mixed up in one of Washington, D.C.’s wildest scenes. And she was not this killer’s only victim . . . The hunt for the murderer leads Alex and his girlfriend, Detective Brianna Stone, to a place where every fantasy is possible, if you have the credentials to get in. Soon they confront some very important, very protected, and very dangerous people who will do anything to keep their secrets safe. As Alex closes in on the killer, he discovers evidence that points to the unimaginable – a revelation that could rock the entire world.’ (Images via Kinopoisk)