BGPS Blog

While everyone has agreed that sexual equality is a good thing, there’s still no real consensus on exactly how to negotiate that. Does it mean men should never objectify women? Or does it mean that we shouldn’t have a problem if women want to objectify men? And what about gay men, do we get a free ride on the objectification bus as we wouldn’t want to sexualise women but like ogling guys?

Well, thankfully while these ideas have been debated for decades, Diet Coke has been busy giving us the answer. Ever since the famed Lucky Vanous commercial where office workers took a break to watch a construction worker take his shirt off, the drinks company has let us know it is perfectly okay for women to objectify men as long as low calorie beverages are somehow involved.

They’re now underscoring that idea with a new 30th Anniversary ad, Gardener, where a hunk causes a group of Diet Coke drinking women to stop in their tracks while he offers them a bit of an impromptu strip show. However while the women seemed impressed, I can’t help thinking that if he really sweats that much, he probably stinks. Take a look above (and if you don’t remember the Lucky Vanous ad, that one’s below).

The Screen Actor’s Guild Awards were last night, with Jennifer Lawrence picking up the Outstanding Performance by a Female Actor in a Leading Role gong for her role in Silver Linings Playbook. Some were slightly confused though about why she gave a shout-out to MTV.

So what’s the link between Jen and MTV? Well, it turns out the SAG Awards were an apt place for the mention, as Lawrence got her Screen Actors Guild membership partly by shooting promos for the MTV reality series, My Super Sweet 16. And you can take a look at them above.

It’s a bit odd to think of the award-winning Hunger Games actress starting out in ads for trashy MTV shows, but everyone’s got to get their start – and indeed Lawrence would have found it far more difficult to rise up the Hollywood tree without that SAG membership.

Most gay guys don’t talk about vaginas much. Indeed, if you’ve ever brought up the subject in front of a group of gay men, the likely reaction will be that a few will screw up their faces as if you’ve just mentioned the grossest thing they’ve ever heard of.

But does that mean we don’t know anything about vaginas? Do they have no thoughts on the subject of ladies private parts? Well a new video sets out to find out, asking a range of gay men about lady gardens and gather their thoughts on the subject, which do indeed range from the vaguely grossed out to peculiar comparisons (‘It’s kind of like a grilled cheese sandwich’) and those who do actually know what they’re talking about.

And it all ends with a appreciation recognising just how important they are to gay boys! Take a look above.