The first promos and pics for Dr. Seuss’ The Lorax made the movie look a bit, well, rubbish, but this new trailer is a whole lot more fun, and suggests it’ll be worth a peek when it hits UK cinemas on July 27th, 2012. Brought to life by the guys behind Despicable Me, the animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, a grumpy yet charming creature who fights to protect his world. Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.