It’s tough to seen how the rivalry between two companies will become a movie, but Seth Rogen and Evan Goldberg obviously think they can find a way. Collider reports they’ve signed up to co-write and co-direct a movie based on the upcoming book, Console Wars: Sega, Nintendo And The Battle That Defined A Generation, by Blake Harris.

The non-fiction book takes a close look at the fight between Sega and Nintendo in the 1990s, when both companies were battling for console dominance. Their striving to be the best (and to undermine the other) led to the massive gaming industry we have today, where Nintendo is still a player, but Sega has fallen by the wayside, replaced by Sony and Microsoft.

The book follows the fight between the 16-bit consoles the SNES and the Sega Mega Drive, both of which helped turn video games from something most people only saw on arcade machines, into an essential part of every young person’s home.

Rogen may also star in the movie, but as yet he’s just set for writing and directing duties.

Seth Rogen and Evan Goldberg’s directorial debut, This Is the End, hits cinemas this month. Now they’ve got a new project, as TheWrap reports that they’ve have optioned Simon Rich’s four-part novella Sell Out.

At the moment Seth Rogen is not attached to star, but he will produce with Evan Goldberg through their Point Grey Pictures company. It’s possible Rogen may want to appear once the script starts coming together though.

The novella follows a fictionalised version of the author, a former writer for Saturday Night Live, as he meets his great-great-grandfather Herschel, who was preserved in pickle brine for over 100 years. The old man tries to come to grips with modern society, and his great-great-grandson’s life as a script doctor in Brooklyn.

James Weaver (The Guilt Trip, 50/50) is also producing, while Simon Rich will serve as executive producer.