Just what the world needs, a movie about Channel 5, Daily Express and porn empire owner Paul Raymond. However, with Michael Winterbottom at the helm, you have to hope it’ll be somewhat subversive and interesting. Now Variety reports Actresses Anna Friel, Tamsin Egerton, and Imogen Poots have joined the cast of The King of Soho.

The film tell the story of Raymond (Steve Coogan) who was dubbed The King of Soho because of the vast fortune he built through real estate properties and his pornographic productions, largely revolving around London’s Soho area. The plot will focus on both his personal and professional life, but it isn’t known what roles Anna Friel, Tamsin Egerton, and Imogen Poots will play.

Winterbottom is set to direct from a screenplay by Matt Greenhalgh (Nowhere Boy, Control), with the director reuniting with Coogan after 24 Hour Party People, Tristram Shandy: A Cock and Bull Story, and The Trip for director. Hopefully they’ll be able to bring a Party People sensibility to this story of how someone who built him empire on sex eventually ended up in the heart of the mainstream.