Ok, here’s my pitch to try and get a poster quote for 50/50 – ‘The funniest film about possibly dying of cancer you’ll see all year!’ I doubt the studio is going to use that one, but it doesn’t mean it’s not true. It also kind of sums up 50/50’s problems, because while it’s very funny, extremely moving, quite sweet and extremely entertaining, the fact it’s about someone with cancer will inevitably limit its audience.
It’s a real shame, as a lot of people will undoubtedly miss out. It doesn’t really matter what I or anyone else says – a movie about cancer sounds like a bummer, and so getting people through the door is gonna be tough. [Read more…]