In the last few years, Hollywood has become increasingly obsessed with the fast-growing Chinese market. Warcraft: The Beginning is ample evidence as to why that is. The movie was a massive flop in the US, grossing less than $50 million there on a $160 million budget. However, it made over $220 million in China, meaning that instead of being one of the biggest box office disasters ever, they’re now thinking of making a sequel.
The disparity between the US and China reception of this movie is a bit difficult to explain. While American audiences certainly had a lot of choice this summer, it’s a surprise a few more didn’t choose this film, as it’s quite fun. [Read more…]