Hollywood is becoming an antique, literally, as the oldest of Hollywood majors (and yes we know there are various arguments about which is really the oldest), Paramount, turns 100 in 2012. Founded in 1912 by Adolph Zukor as the Famous Players Film Company, the Paramount Pictures Corporation was set-up later that year to distribute movies made by Famous Players and the Lasky Feature Show Company.
The famous logo hasn’t actually changed all that much since almost the very beginning (it was designed in 1914 and used from 1916), although in recent years it’s certainly gotten a lot more realistic. For the 100th Anniversary the logo’s got a new makeover, and it looks great. It’ll first be seen in front of Mission Impossible: Ghost Protocol and continue throughout 2012. After that the logo will remain but it’ll lose it’s 100.