For the last few years Hollywood has been well aware the Internet has caused a major shift for how people are accessing entertainment, but they haven’t been 100% sure what to do about it. It seems that in a seemingly desperate attempt to get down with the kids, somebody at Sony decided it would be a good idea to make an entire movie about Emojis.
Now the first trailer for the film has arrived, and while it’s supposed to be ironic, it just seems to point out what a precarious idea the movie is based on. However, perhaps I’m wrong, as The Lego Movie seemed like a non-starter, but that turned out to be awesome.
Here’s the synopsis: ‘EMOJIMOVIE: EXPRESS YOURSELF unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Ilana Glazer). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.’
The film will be in cinemas next August. [Read more…]
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